B2B Leather Company Website SEO
(6 Months Report)
Showcasing Lancina SEO Project
Project summary
Overview
A Spain-based B2B leather tanning company approached me with low organic visibility, poor rankings, and technical SEO issues. The website lacked proper structure, keyword targeting, and multilingual optimization, limiting its reach across European markets.
Key Problems
The site had major technical SEO issues, including indexing errors, duplicate content, and weak Core Web Vitals. On-page SEO was underdeveloped, with no clear keyword strategy, poor content hierarchy, and missing metadata. Additionally, incorrect hreflang implementation caused multilingual pages to compete with each other, reducing international visibility.
SEO Strategy & Execution
I implemented a full-stack SEO strategy covering technical, on-page, and multilingual SEO. Technical fixes included resolving crawl and indexing issues, improving site speed, and adding structured data. On-page SEO focused on keyword research, optimized headings, and intent-driven content. Multilingual SEO was corrected with proper hreflang tags and geo-targeting. Internal linking was improved to strengthen site architecture, and relevant backlinks were built to increase authority.
Results (6-Month Growth)
Here’s what changed over 6 months:
- Clicks: 88 → 395 (+349%)
- Impressions: 2.83K → 7.03K (+148%)
- CTR: 3.1% → 5.6%
- Avg Position: 28.8 → 17.7
Business Impact
The website achieved higher rankings and increased visibility across European markets. Organic traffic became more targeted, attracting qualified B2B users actively searching for leather products and services. The SEO improvements created a scalable foundation for long-term growth.
Lancina
Spain
Service Provided
Multilingual SEO , On-Page SEO, Technical SEO, B2B SEO
Project Timeline
6 Month
Client Review
Great experience working with Saad. He improved our SEO, rankings, and traffic in a short time. Highly recommended.
