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Restaurant Busniess Website SEO Growth (8 Months Performance Report)

Showcasing Lasqala SEO Project

Google Search Console 8-month SEO performance comparison showing growth in clicks impressions CTR and rankings

Project summary

Overview

A Netherlands-based restaurant approached me to improve their online visibility, increase local search rankings, and drive more customer actions, specifically calls and reservation bookings. The website had minimal organic traction and was not ranking for high-intent local keywords.

Key Problems

The website faced several critical SEO issues:

  • Poor keyword targeting for local and transactional searches
  • Weak visibility in Google Search results
  • Low click-through rate (CTR)
  • High average position (low rankings)
  • Lack of structured on-page SEO
  • Technical SEO gaps affecting indexing and performance
  • No strong internal linking or authority signals

These issues were directly impacting inbound calls and reservation conversions.

SEO Strategy & Execution

A full-stack SEO strategy was implemented covering technical, on-page, and local SEO:

1. Technical SEO Optimization
  • Fixed crawl and indexing issues via Google Search Console
  • Improved Core Web Vitals (loading speed, responsiveness)
  • Implemented structured data (Schema for restaurant & local business)
  • Optimized sitemap and robots.txt
  • Resolved duplicate and thin content issues
2. Keyword Strategy (High-Intent Focus)
  • Targeted keywords like:
    • “restaurant near me Netherlands”
    • “best restaurant in [city]”
    • “dine-in restaurants Netherlands”
  • Focused on transactional and local intent keywords
  • Mapped keywords to relevant landing pages
  •  
3. On-Page SEO
  • Optimized meta titles and descriptions for CTR improvement
  • Improved heading structure (H1, H2, H3 hierarchy)
  • Added keyword-rich, intent-based content
  • Image optimization with alt tags
  • Enhanced internal linking structure
  •  
4. Local SEO (Key Growth Driver)
  • Optimized Google Business Profile
  • Improved NAP consistency (Name, Address, Phone)
  • Local citations and directory submissions
  • Geo-targeted content optimization
  • Encouraged customer reviews
  •  
5. Authority Building
  • Built high-quality backlinks
  • Local niche relevance links
  • Strengthened domain authority
Results (8-Month Growth Comparison)

Based on Google Search Console data:

  • Total Clicks:
    3.41K → 9.35K (+174% growth)
  • Total Impressions:
    111K → 208K (+87% growth)
  • Average CTR:
    3.1% → 4.5% (+45% improvement)
  • Average Position:
    33.2 → 14 (massive ranking improvement)
Performance Insights
  • Significant increase in organic visibility across local search queries
  • Improved rankings for high-intent keywords directly impacting conversions
  • Better CTR due to optimized titles and descriptions
  • Strong upward trend in daily clicks and impressions
Business Impact
  • Increased inbound calls from Google Search
  • Higher reservation bookings
  • Improved local brand visibility
  • Consistent flow of high-intent traffic
Lasqala

Netherlands

Service Provided

Full SEO, On-Page SEO, Technical SEO, Multilingual SEO, Off-Page SEO, GEO, Local SEO

Project Timeline

8 Month

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Client Review

Working with Saad delivered real results for our restaurant. Within a few months, our Google rankings improved significantly, and we started getting more calls and reservation bookings. He has a strong understanding of local SEO and focuses on what actually brings customers—not just traffic. Highly recommended for any business looking to grow online.

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